4 Simple Steps for Marketing Your Small Business or Nonprofit

By Reina Valenzuela, CEO of StarfishGlobal.com Goal setting Every digital marketing strategy must align with the overall goals of your organization. Start by ranking the goals that fit your organization in order of priority. For example:  Drive repeat business, increase referrals; nurture leads and relationships; engage customers, advocates, or volunteers; increase sales or donations; and reach […]

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Diaspora Resources on the Global Innovation Exchange

Dear IdEA Members: We would like to highlight two exciting new resources that organizations and individuals in the IdEA network can use to engage with one another and connect with like-minded professionals worldwide. The Global Innovation Exchange is an online marketplace for development innovations, funding, insights, resources, and conversations to address humanity’s greatest challenges. The […]

SGBs Making Waves in Indian Enterprise

We recently returned from India, where we had the privilege of seeing the impact our capital is having on the ground during our visits with some of our current and past borrowers through the India Investment Initiative. We visited several social enterprises and met dedicated individuals working tirelessly to improve life for communities at the […]